There’s no better place for you to promote your fitness brand or gym other than Instagram. But doing that successfully isn’t easy. Here is a fundamental Instagram marketing guide to help you cut through the noise and drive engagement around your fitness brand.
Instagram is a visually-driven social media platform, which means if you want to promote your fitness brand there, you’ll need lots of dynamic images, fitness posters, and banners posted continuously throughout your campaign to drive traffic. We strongly recommend using an online graphic design tool like PosterMyWall, which contains hundreds of eye-catching social media templates, to craft your fitness brand’s banners. But that’s not all — you need to use Instagram to your advantage to make your fitness brand the talk of the town.
Align your Instagram vibe with your brand identity
First things first, you want to ensure everything you put ‘out there’ is an extension of your brand identity — what you’re known for or aspire to be. For instance, if you specialize in crossfit training, make sure you represent that on your cover photo and that the content you post on your Insta channel is relevant to your niche.
Also, you must create consistent visuals using the same brand colors. Whenever you design a banner or poster, make sure its overall vibe remains constant throughout your marketing campaign.
Content is everything
Content is the bread and butter of social media marketing. You can’t build organic traffic without posting content regularly. However, most marketers fail to understand the importance of valuable content — content that adds tangible value for your readers. If you produce filler content with fluff, you’ll only repel your readers and fail to engage them.
As a fitness brand, you could post articles on your website blog on how to reduce tummy fat purely with cardio exercises and a ketogenic diet. Or, you could post a video on your YouTube channel on the best way to lose 50 pounds in a month with a particular training regimen. Don’t forget to post the URL to your article/video on your Instagram post, with a catchy caption.
Consistency is the name of the game
It takes time building traction on your Instagram channel, but the only way to do that is posting content regularly. Is there a fixed rule of thumb? Not really, but it’s advisable to post 3 to 4 articles and 1 long-form video every week. If you aren’t consistent with your posts, your audience will lose interest and look for content elsewhere.
It’s best to have a content calendar with you so that you can plan out your content for the next couple of weeks. That way, you’ll have a clear idea about your goals and what you need to do to accomplish them in time. If you’re a rapidly growing brand, having the right content production team might be necessary for editing videos — as you can’t do everything on your own.
Use IGTV and Stories to your advantage
Instagram hosts an array of features you can use to promote your fitness brand. One of them is called Instagram TV (IGTV), which lets you post long-form video content. Video content is a must-have for promoting your Insta channel because it’s the most effective way of increasing engagement.
Similarly, you can use Instagram stories to post brief snippets about your fitness brand. You could showcase your gym, a brief customer testimonial, or specifics about a training program. Stories are the most-watched things on Instagram because they have short, snackable content for users.
Pair up with an influencer
Instagram influencers are the best assets you can have for your promotional campaign. They have a large and loyal following, and their followers usually look up to them as experts for purchase-related or general advice. You can use their fame to your benefit while offering something in return for the favor.
However, it’s important to pick out the right influencer for your promotional campaign. How do you do that? By finding out if they’re enthusiastic about your fitness brand and training programs. Of course, they would need to be in the fitness industry for that as well.
Some parting thoughts
Every fitness brand isn’t the same, so there’s no one-size-fits-all approach that would work for everyone. You’ll need to try out a number of Instagram-related promotional strategies, tweak them to fit your brand identity and target audience, and see which ones produce the best results for you.
As a final piece of advice, don’t forget to focus on your SEO strategy because it can significantly improve your online visibility on Google’s SERPs. Whenever someone searches for fitness-related advice, your website blog articles should appear among the top search results. That’ll increase traffic to your website and social media pages, the core requirement for promoting your brand and expanding your customer base.
