This year without any doubt and more than any other year before, the online presence and popularity of the best luxury brands in the world is actually the dependable predictor of future sales. In fact, it became a lifesaver for several luxury brands in 2022. Even more than that the digitally averse brands are now embracing online channels that will help to reach as well as engage with their affluent clients. If you are brand lover person just like all of us, then you must be interested in knowing about the Top 10 Most Popular And Luxury Brands Online 2022. So without further delay, let’s start with the article.
Top 10 Most Popular and Luxury Brands Online 2022
What might be a surprise to many, the Italian luxury fashion house Gucci maintains the first spot on the list of most popular and luxury brands online 2021. Well! It is ahead of all other brands for the last four years. The brand is owned by Kering and is quite popular among brand lovers but saw a certain decline in the year 2021 and the online searches for Gucci dropped by around 13% year over year.
This ‘Gucci fatigue’ became visible in the brand’s latest sales figures, with a 22.7% drop in revenue in 2020. Online sales however continued to enjoy fast-paced growth, up nearly 70%. But nothing has stopped from making Gucci one of the best in class digital performers by a constant drive to experiment and innovate online, leveraging digital storytelling, and elevated e-commerce.
Gucci further offers genderless fashion as well as a sustainable supply chain along with the two important values- one for the coveted younger generations of luxury shoppers. It maintains a specifically strong presence when we talk about the designer sneakers market. This Italian luxury house took a step further just by selling their very first pair of virtual luxury sneakers. In fact, the brand has a record of over 10 million engagement actions per month on average.
Only Dior and Louis Vuitton are doing better with 13.2 million and 11 million respectively. Gucci is celebrating its 100th anniversary this year. This milestone most likely won’t go unnoticed.
If you think about French fashion houses, then you can’t miss out on the brand Chanel. It is one of the best luxury French fashion brands available online in 2021. And you can mostly thanks Louis Vuitton’s decline. Even, the haute-couture house has maintained the same share of online search interest that was last year at 11.55%.
Chanel is one of the most popular luxury brands in the world and it continued to be an international byword for luxury. The brand is known for shining on social media with profiles that are filled with interactive and exclusive content that cultivates several interests in the brand’s legacy. In the year 2021, Chanel saw the growth of its social media audience and with a total of 81.4 million followers across YouTube, Twitter, Instagram, and Facebook.
Apart from the social media thing, the brand continued with the timid experiment along with digital adoption in 2021. It has launched the digital presentation of its summer collection first-time last year. Then again, Chanel launched a beauty app that is known as the Lipscanner which is powered by augmented reality as well as facial recognition. It will allow the customers to virtually try the lipsticks from the brand.
Another French luxury good company is none other than Christian Dior or in short, it is known as the Dior. It rose once again in the year 2021 and gained another point and hence, ranked third best luxury brand online. The brand holds exclusive collections and a premium beauty product line. This experiments with several digital strategies over the past years. In fact, it is the first luxury brand that has promoted luxury goods on WeChat Moments that too in the year 2015.
Then again, in June 2020, this French fashion powerhouse has launched an official Tmall store for its cosmetics, skincare, as well as perfumes collections. And last year, Dior became one of the first top-tier luxury brands that were there to release a capsule collection that is available at their WeChat boutique and website exclusively for the Singles’ Day online shopping event.
Moreover, Dior’s much-awaited collaboration with the streetwear legend Shawn Stussy and Nike for the ‘Air Dior Capsule Collection’ has strengthened this French luxury brand among the younger consumers. It is launched in the year 1946 in France and offers several luxury items such as clothing, fragrances, shoes, watches, beauty products, and accessories.
Talking about big luxury brands, Hermès is yet another private luxury house in the world. It has seen an impressive growth online in the year 2021 and has gained eight points to rank number four on our list.
Considering offline, Hermès pursues a very strong China strategy and continues to enjoy the top desirability of its timeless classics across borders. You can consider the very sought-after Birkin bag and it will often generate long waiting lists.
Hermès surprised the world last year with record sales of US $2.7 million on its reopening day at its flagship store in Guangzhou’s Taikoo Hui shopping center. The brand has focused more on the digital world and has announced how it gradually expanded the online offering, apart from its most iconic products. This reputed brand has its website that is rich in editorial content and sells a variety of products.
In fact, the online flagship stores of Hermès were launched in the United Arab Emirates and Saudi Arabia. It has scaled up the brand’s presence in China and quietly has debuted on Tmall’s Luxury Pavilion, Alibaba Group’s B2C online marketplace in January 2021. The brand is originated from the country France and was founded in the year 1837.
5. Louis Vuitton
The next brand Louis Vuitton is owned by the mega luxury conglomerate LVMH which is a French luxury house and is one of the major surprises of this year’s ranking of the most popular luxury brands online. It ranks fifth in 2021 with additional three points. It has an increased sale of around 18% last year and became the biggest revenue driver. In fact, the fashion house also topped Forbes’s most valuable luxury brand index with a brand value of nearly $47.2 billion.
Louis Vuitton has continued to gain traction as well as build brand loyalty on China’s popular social platforms such as Weibo, WeChat as well as emerging RED. Louis Vuitton launched for example an exclusive pop-up store for Valentine’s Day via WeChat Mini Program, enabling associates to assist shoppers via live chat and doubling online sales for that day versus 2019.
The brand Louis Vuitton is founded in the year 1854 and is a French luxury brand. It offers you products such as fragrances, clothing, shoes, watches, accessories, as well as beauty.
Tiffany is an American luxury jewelry brand that has gained two points on our list and all thanks to the resilient consumer demand as well as the renewed interest in this hard luxury as safe investments. Tiffany performs specifically well on social media such as Instagram and it is quite often very quick to embrace new features so as to connect with young affluent clients.
In the month of December 2020, Tiddany has opened the very first official brand store on Kakao’s e-commerce platform. As because, more affluent consumers seek to buy fine jewelry online. This brand further promotes traceability efforts as well as transparency. In fact, the brand became the first ever global luxury jeweler to provide shoppers with transparent access to its stone’s craftsmanship journey.
The ranking of this Swiss luxury watch manufacturing brand Rolex has dropped to the seventh position on the list. However, the remaining steadfast in its commitment to brick and mortar retail, Rolex is the most sought-after luxury watch online. It is world one of the most renowned luxury watch company that has featured on Forbes’s top 100 most valuable brands in the world. It takes the spot 80 with an estimated brand value of $9.5 Billion.
In fact, the new watch models drive most of the online conversations around Rolex. It has been constantly increasing the resale value of the vintage Rolex watches is also fueling interest for the brand.
Rolex still doesn’t offer e-commerce options but the rising popularity of online luxury resale sites creates more opportunities for people to buy Rolex watches online. And with Apply Watches outselling the entire Swiss watch industry in terms of watches that are sold last year, the industry has the feeling of pressure, specifically for the entry-level brands.
Rolex has managed to gain market shares last year and generated around $8.5 billion in retail sales and then accounts for 25% of the industry sales.
Prada is yet another Italian luxury fashion house that was founded in the year 1913 by Mario Prada. And over the year, it has grown into one of the most notable luxury brands in the industry. It belongs to the Prada Group and demonstrates remarkable international momentum just by strengthening the relevance online and then becomes increasingly appealing to the younger affluent consumers.
What makes it more special is that it has intensified the digital strategy and the online sales have tripled in 2021 compared to 2019 and 2020. The brand Prada has made some strategic decisions and can control all the distribution channels to give you better protection against the brand positioning. This very high-end brand focuses on the personalization as well as localization of content in Europe and China.
The brand Prada has further inaugurated an open dialogue between the brand along with the audiences that are followed by the successful debut of Miuccia Prada as well as Raf Simons as co-creative directors for the Spring or Summer 2021. It is founded in the year 1913 and offers you beauty, clothing, watches, accessories, and fragrances products.
Versace is yet another amazing luxury Italian brand founded by Gianni Versace in 1978. It takes the 9th position in our list of best luxury brands online. The brand is great for generating social media buzz online as it has one of the highest engagement rates in the industry. This brand Versace is having around 34.5 million followers online.
It has done a partnership with the great Jennifer Lopez so as to custom design her dress for the Super Bowl half-time show last year. And it has gained immense popularity online. Supermodel and Instagram influencer Gigi Hadid also helped drive more conversations around the brand.
With the Donatella Versace, constant with pushing the brand towards the rich glamour and then intricate baroque styles. The year 2021 is another strong year for the Italian luxury designer as consumers seek entertainment as well as release. This brand offers you shoes, accessories, fragrances, clothing, watches, as well as beauty products.
Armani is the privately-owned Italian luxury fashion brand that is founded by Giorgio Armani in the year 1975. This brand takes the 10th spot in our list of the top 10 best luxury and popular brands online. It focuses on the three core audiences namely: high-end customers with Giorgio Armani, mid-range consumers with Emporio Armani as well as a young fashionista with A|X Armani Exchange.
Furthermore, Armani has partnered with another online retailer Yoox Net-a-Porter in order to implement an AI-backed omnichannel business model. It will be able to support more transparency, sustainability, and then circularity by enabling the Armani customers to check the availability of the product in the inventory all across the digital stores as well as physical boutiques with full integration expected in 2022.
Inspired by the Italian luxury brand’s iconic silhouettes and styles from the 80s and 90s, Giorgio Armani partnered with MR PORTER in march 2021 to launch an exclusive 23 pieces capsule collection of modern tailoring.
So these are the Top 10 Most Popular And Luxury Brands Online 2021 you need to look for in the market. All of these brands are very popular online for the last few years. Do let us know which brand is your favorite and why do you like it and what product do you like in the comment section below.