Beyond creating quality adult content for your adult site, there is a need to formulate a strong SEO strategy that will help boost your site’s visibility. Your adult SEO strategy must, as a matter of necessity, include techniques with which you will execute your SEO strategy. A well-laid plan only makes sense when it is properly implemented, which is why you need effective techniques such as will be shared below. However, it should be noted that none of these techniques is cast in stone. SEO strategy and implementation is never a one-time event; it is a process that brand owners, especially those within the highly competitive adult industry, must constantly re-evaluate.
1. Content Optimization
With the quantity of content that gets published every day, it is unrealistic to hope that users come across your content without any form of strategic push to get your content to them. Content optimization is the process of improving your content’s relevancy and defeating similar content by the competition. Content optimization can be achieved by including relevant keywords, meta titles, headings to your content. Including relevant internal links to your content is also another way to optimize your content and make it easier for users to find your site.
2. Improved User experience
With the relatively recent inclusion of page experience as a core part of Google’s search algorithm, adult sites have to improve the user experience on their sites intentionally. An adult site can improve its page experience by paying attention to the following metrics:
- The mobile-friendliness of the page.
- The use of HTTPS protocol.
- The absence of intrusive promotional web elements that block the user’s view of the site content.
An improved user experience will invariably help improve your dwell time, which is another way by which search engines measure sites that users are spending more time on and therefore reward them with better rankings.
3. Optimize your Headings and Titles
Asides from putting out keyword-rich content, adult sites can boost their visibility by writing headings that are well optimized. This will not only help them avoid their heading being rewritten by Google, but it would also help users find their sites easier. The title is one of the most important elements in On-site SEO. Your titles should not be too long or stuffed with keywords. Keyword stuffing is one counter-productive SEO technique you want to avoid.
4. Link Building
Employing the services of adult SEO providers will grant you access to a comprehensive database of backlinks that you can use to rank your site higher. Link building refers to the process of getting other sites to link to your own website. Getting a few valuable links to your site will help boost your visibility significantly. In order to get well-recognized sites to link to your site, you have to keep creating top-notch content consistently.
5. Visual Content
Most sites in the adult niche are heavy on visual content already, but that does not mean that there is no room for improvement. Let your users see what they are about to buy—upload images and videos that are of high quality. Users generally respond well to visual content.
6. Implement E-A-T Best Practices
Whether online or offline, the foundation of any business relationship is trust. To establish your site as a trusted place to go on the internet, you have to implement the best E-A-T practices. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. As a part of your SEO strategy as an adult site, you need to ensure that your site appears trustworthy and users can easily obtain the goods and services that you offer without hassle.
7. Content, Content, Content.
The only reason you are optimizing your site for visibility is so that people can see the content that you have put up there. Whatever SEO techniques or strategies you employ will be a waste of resources if your content is not of high quality; high-quality content will not only drive traffic to your site, but it will also aid your link building, as other sites will be willing to link with such content.
As I have mentioned earlier, this is not an exclusive list of techniques to help improve your adult SEO. However, they are techniques shown to bring about results over the years consistently. SEO is an ever-evolving process, and in as much as search engines continue to upgrade their algorithms and services, there will always be something new to learn and implement about the process.