Targeting an appropriate consumer base is one of the prime focuses of online marketers. Influencer marketing is one of the marketing trends that evolved with the development of social media sites and attracts existing brands immensely to influence customers. Furthermore, if your targeted customer is a youthful demographic, you have to consider influencer marketing on Tiktok.
Just like YouTube, Tiktok facilitates sharing of videos which have indeed made influencer marketing revolve around influencers who make videos to share and sometimes promote brands to their followers. While Tiktok seems to evolve and grow in popularity, Tiktokers have an opportunity to use influencer marketing to earn fame and money.
What makes Tiktok work for influencer marketing?
With the emergence of social media sites like Tiktok, people have started uploading more original content to cover unique and extensive genres. Since Tiktok is comparatively easier to start with and comes with many video editing tools, it attracts new users who seek to share their talent with the world. You can smoothly merge your original video, special effects and music to create a new video that can be appreciated by followers.
Even a small video of 15 seconds duration can be merged with long ones to influence targeted customers. You may find many videos comprising karaoke videos with special effects along with other videos in Tiktok which open new doors for influencer marketers to express both themselves as well as their brand.
About Tiktok users
As we all know that Tiktok is youth-oriented. A large Tiktok space is used by demographics aged between 15 to 25 making 41% of the total user base on the Tiktok site. You may not find many rules and regulations while joining the Tiktok community.
Apart from common user space, Tiktok has a unique female slant. This certainly does not mean it is unattractive for men as many young men are making and watching videos on the platform. The female slant is because of more interest shown by females as compared to men. Although Tiktok is not good at gaming stream many people love watching live streaming of games too on Tiktok.
Tiktok content for influencer marketing
Just like YouTube, Tiktok primary intention is to share videos uploaded by users with followers. The more unique and entertaining a video will be, the more people will watch and share it with others. Thus, homemade raw videos perform better in Tiktok since they cover many versions. However, they may not provide influencers with many opportunities to deliver promotional messages than videos that have something to do with brand promotion.
You may also find many non-music and comic videos in Tiktok. Others include fashion, beauty tips, short skits and cringe videos that keep people entertained. One of the most drastic things to upload in Tiktok is posting traditional advertisements that can be seen on television or another easily accessible place.
If you are an influencer, never try to use a script rather use a storytelling method to influence people. This keeps fans engaged and make your originality believable. If you start promoting your brand in traditional advertisement style, they will know instantly and may react badly.
What is influencer marketing?
Influencer marketing is one of the most effective ways to start marketing on Tiktok. You do not have to struggle because of the negative implications of the traditional advertisement or get concerned about building large advertisement platforms like websites.
In Tiktok, all you need to work is developing your influencer marketing skills with creative strategies to develop a fan base who show interest in your videos and brand marketing. With influencer marketing, you though need to identify your metrics about awareness and engagement to enhance brand loyalty.
Why use Tiktok for influencer marketing?
With the sharp increase seen in Tiktok users, influencer marketing in Tiktok seems to work well than any other social media site. Tiktok helps influencers in reaching their targeted audience to share their views or to make an appeal. So, if you want to sell an organic product or a cosmetic, you can use influencer marketing to tell the audience that investing in them is certainly a good decision.
Influencer marketing on Tiktok for brand promotions
Some of the popular brands use the Tiktok platform to promote their brands in different ways such as paid ads. Although it is still in its early stage to analyse success or cost-related to it, it can be used to target customers just like Facebook and Instagram does. Some of the ways Tiktok asks users to make ad formats include in-feed native videos, Lens 3D, 2D and AR, Hashtag challenges and brand takeover.
What is an in-feed native video in influencer marketing?
Whether you use Tiktok to promote paid ads or form a new company through the Tiktok channel, you have to consider making in-feed native videos. These are just 15 seconds long but you can share a brief video clip as short as nine seconds to advertise.
Hashtag challenges in influencer marketing
Challenges are one technique that keeps the audience engaged in the long run. Likewise, Hashtags challenges in influencer marketing keep followers of Tiktokers engaged while they participate in the challenges.
One of the most common types of Tiktok challenges is when somebody involves in setting a challenge. For example, beginning the name with a # and create a new Hashtag challenge. Such challenges are used to create new videos and share the particular type with a community.
How to drive positive ROI with Tiktok influencer marketing?
Driving authentic engagement and positive ROI or return on investment are two of the primary reasons behind Tiktok influencer marketing. This means the content made and uploaded in Tiktok must drive actionable results while engaging the audience like resharing, liking, commenting or submitting user-generated content for influencer sponsored videos.
This requires your Tiktok account to mention your brand positively, make the site visible easy and participate in branded hashtag challenges. Apart from considering engagement factors, influencer marketing in Tiktok needs to comprehend how the social media platform algorithm works so that Tiktok sponsored content can perform strongly. Some of the common trends that can help you in making positive influencer marketing content includes:
- Originality: always create original videos that are creative and imaginative which can attract audiences in novel ways.
- Become a trendsetter instead of an actor: content that facilitates current cultural trends or evolve a new trend altogether makes videos captivating.
- Respond and create challenges: content which is tagged are usually searched and found quickly. Thus, make your site visible, inclusive and engaging enough to make audiences participate in challenges.
- Include audio and visual effects to your videos: new designs and catchy tunes helps boost video memorability along with video likes.
- Hashtag: use hashtags cleverly to engage users. Participate in hashtag challenges that are trendy and increase your hashtag discoverability.
- Duets: videos that can display a split-screen format next to other users of the choice facilitates high engagement levels and boosts influencer marketing on Tiktok.